Public Food is a fantastic organisation based in Rotterdam. Floris Visser is passionately committed to ensuring access to healthy food as a fundamental right. A wonderful initiative, but how do you translate this message for Design Week? A place where there is so much to see and do?
We created a snack wall using discarded apples, around which we wrapped the leaflet. We based the patterns for the wrappers and the installation on the logos of major food companies.
We had expected that, given all the marketing hype surrounding DDW, the apples wouldn’t sell out so quickly. However, the first 2,500 apples were gone by the end of the first day. Thanks to Lidl, we received a further 10,000 surplus apples to see us through the rest of DDW.
This entire project was largely run on a pro bono basis with a budget of no more than a few thousand euros. Sometimes a small budget can have a big impact.
Public Food is a fantastic organisation based in Rotterdam. Floris Visser is passionately committed to ensuring access to healthy food as a fundamental right. A wonderful initiative, but how do you translate this message for Design Week? A place where there is so much to see and do?
We created a snack wall using discarded apples, around which we wrapped the leaflet. We based the patterns for the wrappers and the installation on the logos of major food companies.
