Pop Up Cinema is a platform for film and reflection based in Tilburg. What started with screening films powered by solar energy has since evolved into a nomadic cinema that programs films at various locations and events. For their brand identity, we brought these two worlds together: every expression is dynamic, with the date and time of an event generating a unique color gradient. The position of the sun determines the palette, which is automatically generated on the website.
Pop Up Cinema wanted the ability to easily create their own posters and social media posts. In collaboration with Jeanine Zielman, we realized this by developing a digital tool that allows the organization to generate their own custom poster backgrounds.
Roos and Elcke were our clients at Pop Up Cinema. Throughout the entire project, they maintained an infectious trust in the process, which allowed us to create an identity that pushed our own creative boundaries. It was a joy to work with them, be sure to keep an eye on their website, as their film programming is fantastic.
