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Het meest geloofde sprookje

How do you get people to rethink a system that is rock-solidly anchored in our society? How do you tell a story about the financial crisis that actually makes people laugh?

A children's book about the financial crisis. The Most Believed Fairytale is one of our first collaborative projects. During the financial crisis, newspaper headlines suddenly started claiming: "Faith in the economy is fading." This was strange—wasn't economics always about hard figures? About objective truths? Why, then, are we required to believe in it? And can you also choose not to believe? What if we told the story of the credit crisis as a fairytale? Would that create the space to think differently about the system?

The story is about a little creature (the "Banking-being") who wants to grow. It believes in a world made for circles, but ends up trapped in pyramids, bubbles, and promises—foundations you simply cannot build upon.